The idea behind this initiative was to not only raise awareness but also involve the youth of the country to play a big role in doing so. This was because, as Dr. Iqbal points out in the video, few people seemed concerned about antibiotic resistance or knew what it was. SaS made school children in India (13–14 year old teens) the focal point of its outreach and put together hands-on activities to engage with them. From games to videos, skits, comics and so on. Several complex concepts were simplified and communicated to school kids. The team has discussed how this approach was varied for children from disadvantaged backgrounds who brought up hygiene issues with respect to AMR (Antimicrobial resistance) as opposed to children from private schools who focused more about overuse of antibiotics. To take this a step further and spread the word using storytelling, SaS partnered with World Comics to create grassroot comics. Kids were encouraged to work on their own comics and tell a story about antibiotic resistance through them. Their collection can be viewed here.
Additionally, on world tuberculosis day, CSIR-CCMB released an animation movie to openly discuss antibiotic resistance. Furthermore, on World Antimicrobial Awareness Week (Nov 2020) an online panel discussion was organized with experts such as The Center For Disease Dynamics, New Delhi , the founder of Vitalis Phage Therapy, and Dr Vasan Sambandamurthy, CEO, DBT/Wellcome Trust India Alliance. Here they discussed strategies to tackle an impending AMR in India as well as talked about real life stories of behavior change towards conscious antibiotic consumption.
Needless to say, the SaS initiative has come a long way in expanding its tools to create some much-needed awareness at grassroot levels for AMR in India. Currently they are offering fellowships for educators, research engagement officers and researchers who wish to create tools for AMR in India. SaS Facilitator Dr. Somdatta Karak has created a fun article titled “Common Myths about Microbes” in the special edition of iWonder, a science magazine for school teachers by Azim Premji University. In 2020 SaS was invited to a virtual roundtable discussion– ‘Combating, AMR in Asia during a pandemic’ where 15 leading healthcare industry figures discussed AMR in Asia. If you wish to learn more about SaS and take advantage of the breadth of material provided by their team, check out their website.
Ananya Mukherjee, Ph.D.
Post-Doctoral Fellow | University of Nebraska, Lincoln
Ananya Mukherjee, Ph.D.
Post-Doctoral Fellow | University of Nebraska, Lincoln
Kanika Khanna, Ph.D.
Post-Doctoral Fellow | Stanford University
Edited by
Alap Kshirsagar
Ph.D. Scholar | Cornell University